![]() The next part of the historical optimization project we tackled was search engine optimization. If you remember, the goal of historical search engine optimization is to improve the search rankings for posts that already convert well but aren't' getting a lot of traffic from search. |
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![]() After identifying the top-level goal to improve, you should identify under-performing points on a web page and begins to formulate a hypothesis for how these elements could be tested to improve conversion rates. Create a list of variables that your experiment will test. Changes can be created in variations and run as experiments in an A/B split testing tool. Run the experiment. Make sure when youre running the experiment that you gather enough data to make your conclusions statistically significant. You dont want to base your business decisions on inconclusive data sets. Measure the results, draw conclusions and then iterate. The results of an experiment will show whether or not the changes to the website element produced an improvement. A winning variation can become the new baseline, and tested iteratively as more ideas for improvement are generated. A losing test is still a valuable learning opportunity, and can provide direction on what to try next in the optimization process. |
![]() Watch NAGs mathematical optimization team as they present the 7 mathematical optimization sins, resulting in errors, inefficiency, and increased costs. Learn how to avoid common pitfalls when using mathematical optimization techniques, and how to get the most from optimization solvers! |
![]() The following two animations Image credit: Alec Radford provide some intuitions towards the optimization behaviour of most of the presented optimization methods. Also have a look here for a description of the same images by Karpathy and another concise overview of the algorithms discussed. |
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![]() Multi-objective optimization problems have been generalized further into vector optimization problems where the partial ordering is no longer given by the Pareto ordering. Multi-modal or global optimization edit. Optimization problems are often multi-modal; that is, they possess multiple good solutions. |
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![]() In internet marketing, conversion optimization, or conversion rate optimization CRO is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO. |
![]() In optimization problems we are looking for the largest value or the smallest value that a function can take. We saw how to solve one kind of optimization problem in the Absolute Extrema section where we found the largest and smallest value that a function would take on an interval. |
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![]() Image optimization FAQ. What does image optimization mean? Image optimization is the process of making images look perfect on desktop and mobile. It works by using compression technology, such as lossy and lossless, to reduce file size without losing any image quality. |